Prescreen and Account Opening: A Modern Case of the Chicken or the Egg
October 6th, 2011 | Posted in Financial Banking | Comments OffWe all know the dilemma, which came first the chicken or the egg? Well, the same conundrum can be applied to modern banking, which came first, instant prescreen or account opening? Accounts cannot be opened without the consumer being prescreened and prescreen as a lone entity–without the ultimate end goal of opening accounts–serves no purpose. [...]
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